Assignment: Social Media, Electronic Commerce, and Customer Satisfaction

To prepare for this Assignment, review the Learning Resources for the week, specifically the Week 3 Assignment Scenario, and other scholarly resources you desire to help answer Executive B’s questions.

By Day 7

Submit a 2- to 3-page analysis of the integration of social media with electronic commerce for customer satisfaction strategy development for the executive in this week’s scenario. In your analysis, be sure to answer the following questions:

  • What things should the executive consider as he or she works to measure the company’s social media and e-commerce customers’ characteristics and behaviors?
  • What challenges do you foresee with trying to improve e-commerce customer satisfaction? Provide one or more examples of challenges other companies or business leaders have experienced to illustrate your point.
  • Based on your experience and any research you’ve done, what are some best practices for understanding e-commerce customer satisfaction? Explain your rationale for any best practices you identify.