Assignment Title:Research Design Case Evaluation The development of deep critical thinking skills wi

Assignment
Title:Research
Design Case Evaluation

The
development of deep critical thinking skills will be essential to your success
as a marketing researcher in the career marketplace. When you apply critical
thinking skills in the design of a study, it’s essential to maintain an open
mind by considering the following:
1) considering viewpoints
from different reliable sources
2) seeking and evaluating
evidence to help formulate the problem under study
3) determining what
information is factual or opinion based
4) using reasoning skills
and suppressing emotion
5) having the ability to
adapt to change

Directions for completing this
assignment:

In this
assignment, you will evaluate the Chestnut Ridge Country Club case study by
using your critical thinking skills. To successfully complete this assignment,
write a 2-3 page critical essay covering the following topics:

1. Formulate a research
problem.
2. Compare three basic types
of research design (exploratory, descriptive and casual)
3. Evaluate the use of
research design for each method
4. Determine appropriate
research design method to use in marketing research process

For additional requirements in
relation to this assignment, download the grading rubric below.

Directions for Submitting this
Assignment:

Review
the grading rubric below before beginning this activity. For additional help
with your writing and APA citation, please visit the Kaplan University Writing
Center. Compose your Assignment as a Microsoft® Word® document and save it it with your first name initial and last name
(Example: TAlex-MT355 Assignment-Unit
3.docx). Submit your file by
selecting the Unit 3: Assignment Dropbox by the end of Unit 3.