AssignmentsFraming EffectConsumersâ?? decision making can be reflective of that of a gambler, with r

AssignmentsFraming EffectConsumers’ decision making can be reflective of that of a gambler, with regard to their aversion orwillingness to take risks. The framing effect can be used to manipulate the consumers’ perceived risks,and trigger preference reversals in consumers. After reading about the framing effect and preferencereversals in the text, write a short paper on the topics below.Topic Requirements:Identify a product that is not a market leader and develop a marketing plan for which the framingeffect could be used to encourage consumers to reverse their preferences.Include relevant details of the products, as well as a description of how those could be presented.Content Requirements:The assignment should be 1 – 2 pages in length (double-spaced, 12 point font, Times New Roman).Cite your information and include a reference page (does not count towards length requirement.)For APA citation guidelines,