b2b marketing analysis paper 4

Article attached!

Read the attached article from Marketing Profs on The Most Important B2B Digital Marketing Trends and Stats in 2017. For this weeks assignment, please review the statistics and trends and choose the two that you feel need to be considered as digital marketers develop their strategies for attracting business professionals on their choice(s) of communication platforms. Comment on your choices and why you think these are the most important for marketing success.