Based-on-the-case-proposal-and-professors-comments-and-the-example-of-Lay-2015

Based on the case proposal and professors comments, and the example of Lay 2015, Please write a 6 page research proposal. For example, divide to Brand, consumer, business owner, market, campaign etc. Let me know if any questions. Topic is how AmEx use shop small Saturday to promote its credit card purchase or business owners to accpet the card.