This assignment is one page:

SUPPORT: Do significant research outside of the book and demonstrate that you have in a very obvious way. This refers to research beyond article itself. This involves something about the company/organization/individual or other interesting related area. Show something you have discovered from your own research. Be sure this is obvious and adds value beyond what is contained in the case itself.

Better Data Management Helps the Toronto Globe and Mail Reach Its Customers is what you will research.