BHE 226 Trident University Health Communication and Advocacy Paper

/in /by

AMA Style Format

The social marketing theory is a combination of theories that aim to influence attitudes and behavior. The theory has been applied extensively in the public health field to influence both healthy and unhealthy behavior. While behavior influence is one main objective of the theory, it relies on four basic principles.

1.Identify and describe the four main principles of the social marketing theory.

2. Provide at least one example how the theory can be applied to influence behavior in a healthy way and an unhealthy way.

3.View the Social and behavioral change communication challenge (SBCC)

at https://www.youtube.com/watch?v=utW3c7ybv98&feature=youtu.be.

4. According to the video, what social marketing approach is needed today to effectively influence health behaviors?

5. Identify two areas mentioned in the video that social marketing have been used and found to be successful in promoting health behavior changes.

6. Which Responsibilities and Competencies of a Health Education Specialist can the social marketing theory be applied to? Please explain.

Length: 2-3 pages (excluding the cover page and the reference list).

Required Reading:

Daniel, K. L., Bernhardt, J. M., & Eroglu, D. (2009). Social marketing and health communication: From people to places. American Journal of Public Health, 99(12), 2120-2122. (Use “Academic Search Complete” search engine in the Library Portal)

French, J., & Russell-Bennett, R. (2015). A hierarchical model of social marketing. Journal of Social Marketing, 5(2), 139-159. Available in the Trident Online Library.

Scholarly writing: Use an academic paper format, not an essay based on your opinions or experience. Avoid using the first person in writing. Synthesize what you learned from the sources you read; write papers in your own words; and cite sources within the text, as well as include a properly formatted reference list.

Use of your own words: Your paper should be written in your own words to enable faculty to assess your level of understanding. Avoid the use of direct quotes. Only use direct quotes when preserving the exact words of an author is necessary. In the rare instance that directly quoted material is used, it must be properly cited (with quotation marks and page numbers in the in-text citation); quotes should not exceed 5-10% of the total paper content.

In-text citations and references: Be sure that all information and ideas in your papers are supported by in-text citations and corresponding references at the end of the paper.