BSL 4080, Creative Thinking and Problem Solving Unit IV Project
Unit IV Project
Campaign Speech
Read the following scenario, which is also Application 8.4 on page 146 of the course textbook.
“Alcohol and drug abuse are associated with crime on the streets, health problems, the breakdown of the family, and poor
job performance. Identify and solve the problem…”
Create a campaign speech that employs creative, innovative strategies to both identify and solve the problem.
The following components should be included:
Your response should be a minimum of 3 pages.
Write the speech for a specific target audience and with a clear goal and purpose that is evident from the content.
Present a clear opinion and position on the issue presented in Application 8.4.
Use logical and sound evidence to support your viewpoints. Your evidence must come from at least on outside
source and follow APA guidelines.
BSL 4080, Creative Thinking and Problem Solving 4
See the grading rubric for additional guidelines. It is recommended that you use the rubric as a checklist as you draft the
speech. Refer to the rubric often, and be sure to fulfill the requirements for all criteria listed.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below

