bus 401 slp assignment 1

Market Entry Choices

We have looked at exporting as a way to enter a foreign market. Buying a company is another option, but for this assignment, you’ll look at licensing and franchising as entry strategies for international markets.

Present the advantages and disadvantages of using licensing as a market-entry strategy. Give examples of companies from two different countries that use licensing as a global marketing strategy. (1 page)

Present the advantages and disadvantages of franchising as a market entry strategy. Give examples of companies from two different countries that use licensing as a global marketing strategy. (1 page)

Research using articles primarily from Trident Library’s full-text databases like (Academic Search Complete, Business Source Complete and/or ProQuest Central). Do not use any quotations.

SLP Assignment Expectations

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information, see Differences Between First and Third Person. FILLER TEXT

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