Business Plan 1 Running Head: BUSINESS PLAN Business Plan on PepsiCo Introduction Business Plan 2 St

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Business Plan 1
Running Head: BUSINESS PLAN
Business Plan on PepsiCo
Introduction
Business Plan 2
Strategic and Tactical Decisions
PepsiCo is one of the most popular soft drink brand across the globe. Document Preview:

Business Plan 1
Running Head: BUSINESS PLAN
Business Plan on PepsiCo
Introduction
Business Plan 2
Strategic and Tactical Decisions
PepsiCo is one of the most popular soft drink brand across the globe.
It provides foods and beverages including 22 brands in a diverse product portfolio
It offers carbonated soft drink products that have low calcium, high carbohydrate, high citric acid or malic acid that are unhealthy for the customers
So, this presentation covers the problem of PepsiCo Company and provides a recommendation to address this problem and to improve its position in the market
The products of PepsiCo can be found around 200 countries in the world and it is the one of the most popular soft drink company around the globe. PepsiCo provides the food and beverages products that include 22 brands with a diverse product portfolio. It offers carbonated soft drink products that have low calcium, high carbohydrate, high protein, high fructose corn syrup, high citric acid or malic acid, and trace mineral deficiencies, so, this is unhealthy for the customers. This presentation covers the problem of PepsiCo Company and provides a recommendation to address this problem and to improve its position in the market

International Brands
Business Plan 3

Identification of problem
Business Plan 4
It provides the carbonated soft drink products and does not provide health drink products.
In recent time, Customers prefer nutrition products and prefer to reduce the consumption of junk food and soft drink those affect their health.
So, PepsiCo requires new innovative health drinks to increase the market share and compete with competitors
It is opportunity to cope with the current needs of customers by innovative healthy products with considering the balanced nutrition.
In the analysis of Pepsi, it is identified that it generally provides the carbonated soft drink products and does not provide health drink products. It affects the market of the…

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