Business Terms and concepts

In the
following examples, determine whether the term independent variable or dependent
variable
is appropriate.

· 
Michael is interested in learning the effects of
using celebrity endorsement on sales. What type of variable is a celebrity
endorsement?

· 
In an experiment, this variable is expected to
be affected by the manipulation.

· 
Criterion variable is synonymous with this term.

· 
Several of these variables are somewhat
correlated and are therefore are not independent among themselves.

· 
A predictor variable is synonymous with this
term.

Fill in the
blanks with the term independent variable,
dependent variable, or moderating variable.

· 
Incentives ___ are expected to increase
productivity ___ especially among newer employees ___.

· 
The ___ should not precede the ___ in a research
study.

· 
In an experiment, participants experience a
manipulation of the ___, called the experimental
treatment
.