Business Writing
Business Writing
You are going to apply the three-step writing process to write a business report. For this assignment, you are free to write an informational report, an analytical report, or a proposal.
Choose a business that you are interested in and write either an informational report or an analytical report about the company. Or, if you want, you can write a proposal for a new business you would like to start (as long as you still complete secondary research and include references).
Additional Guidelines:
-Your final report must be presented in APA style.
-You must use at least 3 secondary sources.
-Your paper must contain a clear statement of purpose (topic sentence).
-Your paper must contain at least 5 pages of content.
Informational Report:
-Statement of Purpose
-Company Description
-Background and History
-Mission Statement
-Products and Services
-Major Competition
-Marketing Strategy
-Diversity Plan
Analytical Report:
-Industry/Market Analysis
-Customer Analysis
-Competitive analysis
-Market Analysis
-SWOT Analysis:
-Strengths
-Weaknesses
-Opportunities
-Threats
Proposal:
-Statement of Purpose
-Summary (in one or two paragraphs, summarize your business concept)
-Mission and objectives
-Company and industry
-Products or services
-Market and competition
If you don’t already have a company in mind to research, I would suggest picking a Fortune 500 Company. You will find plenty of information on each of these companies.