Case study: Airbus and boeing duke it out to win lucrative Iberia deal. How do I use Edward.T Hall..

Case study: Airbus and boeing duke it out to win lucrative Iberia deal.

How do I use Edward.T Hall model in culture dimension (the impact of culture dimensions on negotiation strategies in the international business environment and its challenges) to critique the negotiation strategies and tactics of the key executives, Dupuy, Leahy and Bright?