Case Study – discussion
https://www.linkedin.com/learning/yo-santosa-brand…
Week 4 Discussion
Pinkberry – Watch the video, Pinkberry, and answer the following questions:
Case Study discussion:
Question one
- Watch the Pinkberrry case study.
Define the target market for Pinkberry using the bases of segmentation
to describe this customer. Provide a rationale for your answer.
Question two
- In your own words, describe what
Pinkberry has done to start the consumer buying process. Remember that
problem recognition, or an internal/external trigger for the brand, is
the first step in the buying process. Until this happens, there is no
purchase.
Question three
Finally, describe each level of
Maslow’s Hierarchy of Needs. Which level describes you the most when
making purchases. Provide a rationale for your answer and use an
example to highlight the level.
