Case Study Matthew Vega-Sanz
Case Study Matthew Vega-Sanz, Cofounder, Lula
For this assignment, read the case study (attached). Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and a well-supported rationale. Do not use the question-and-answer format. Instead, use an essay format with headings for this assignment. Please apply feedback from previous units.
- What legal structure would you recommend for Lula? What are the benefits of this legal structure?
- Describe employee legal classifications, and determine which best fits these employees.
- Analyze the role of an entrepreneurial mindset in opportunity recognition related to this case.
- Differentiate innovative business strategies that are or could be associated with this case.
- Appraise the use of design thinking toward innovative ideation related to this case.
- Determine the type of entrepreneurship associated with this case, and compare it to social entrepreneurship. Then, apply creative thinking skills to restructure this venture into a social entrepreneurial venture. From a social entrepreneurship perspective, how would the business model change, and what business model would you use for this new venture? What legal structure would you recommend for this social entrepreneurial venture?
Your case study should be at least five pages in length. References should include your eTextbook and a minimum of three additional credible sources. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
eTextbook:
Neck, H. M., Neck, C. P., & Murray, E. L. (2019). Entrepreneurship: The Practice and Mindset (2nd ed.). SAGE Publications, Inc. (US). https://online.vitalsource.com/books/9781544354644

