Case Study on Supply and Process Management, Project and Innovation management

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SUPPLY and PROCESS MANAGEMENT

  1. Draw a value stream map (incl. all involved process parties) for the as-is process: “Serving
    the customer from entering the restaurant, preparing and serving the food until paying the
    bill”. Who is involved? Which processes take place? Which interfaces are required? Then
    draw an improved value stream map and explain in detail, which actions have to be taken
    to improve the process and prepare the restaurant for the future – following the Lean
    Operations principles. Consider for your improvement plan that investments (capital
    expenditures) in general can be made and that Mario plans to connect the restaurant to a
    food delivery platform and offer his customers home delivery at the same standards.
  2. Apparently, there are quality issues leading to the decreasing number of customers and
    customer satisfaction. Draw a fishbone diagram and map apparent quality issues described
    above and also think of correlating, implicit issues that might also contribute to the current
    quality issue. Define the top 5 activities, how to improve the quality short- to midterm.
  3. Foodandbeverages(perishable,freshproducts)arethemainsupplycategoryof“DaLuigi”.
    Therefore, Marco develops a category strategy for “food & beverages” that further
    supports the competitive advantage of the restaurant. Elaborate the criteria the supplier(s)
    need(s) to fulfill, describe your supplier selection process for this specific category in detail
    and provide concrete examples (by further desk research), which suppliers should receive
    an RFI.
  4. Marco is aware of the risk the restaurant faces when the supply chain interrupts. To make
    that more concrete, sketch the supply chain of “Da Luigi” and identify potential supply
    chain risks. In the next step, prioritize them by means of a basic scoring model. Which is
    the most significant risk and how to handle it?

INNOVATION MANAGEMENT

Assume that Mario also attended some lectures on innovation management during his MBA.
While understanding the traditional approach of his father and grandfather, he also realizes
that this might very likely not be sustainable and wants to convince his father and grandfather
to become significantly more innovative to rescue the family business. Your task as one of his
fellow MBA alumni is to help him develop innovative ideas and to also make suggestions how
to convince his grandfather and to implement the ideas. Please read the questions carefully
and think about which models and approaches from the lecture you could apply. Please also
go beyond the case study to do your own desk research to support your ideas.

  1. WhileLuigi in the beginning remains very strict on not venturing into the area of take-away,
    he is willing to listen to innovative ideas meant to bring more customers into the existing
    restaurants. Using approaches and tools from the lecture, derive ideas with which Mario
    could adapt the value proposition of the existing restaurants to attract more customers.
  2. The main concern, Luigi has, is that he does not truly believe that customers really want
    what Mario is suggesting. Please propose at least three ideas, with which Mario could verify
    that he truly understands especially the younger customers’ needs. Rank these ideas and
    justify your choice.
  3. During your research you come across some projections regarding online takeaways and
    restaurant deliveries. Please show, how Mario could change his current business model to
    also participate in this growth. Are there other business model innovations you can think
    of? If yes, which ones would you prefer to pursue and why?

PROJECT MANAGEMENT

  1. Determine two SMART objectives of the project
  2. Develop an Aims Breakdown Structure of the project, including at least four branches and
    at least four levels (including the root level). Select, which aims you will deliver with your
    project
  3. Develop a Project Charter
  4. Develop a Work Breakdown Structure
  5. Establish a Project Activity Network (PERT Method)
  6. Establish a Gantt Chart displaying at least 4 milestone entries (in addition to kick-off
    meeting, final presentation, and standard management reviews) and the project activities
  7. Generate an appropriate Project Organization