Case Study – Southwest Airlines

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Case Study Report Format:

Your report must include:

I.Cover page (1 page in length). It will present the name of the case and the author of the report.

II.Executive Summary (1 page in length).

The Executive Summary is a concise overview of the report.The Case Study Executive Summary and Report should be written from the perspective of an outside consultant, writing to the Board of Directors of the firm.The essential points of the report and must have the following sections:

  • Problem Statement: State the main problem facing the firm (or industry) in one, succinct sentence.
  • Analysis: Summarize the main findings of your analysis.You may use bullet points, bold, italics – any means to convey and highlight the key factors you have determined based on your analysis. Don’t repeat items from the body of your report like the SWOT.Summarize the major issues.
  • Alternatives:State briefly (one sentence or a bullet point each) 2 or 3 alternative courses of action that could be implemented
  • Recommendation:Choose one course of action and support your choice.
  • Implementation:Briefly (2 or 3 sentences) present how the plan would be implemented.These tests the viability of the choice.For example, your plan would demonstrate that the company has the people, financial resources and time to implement your recommendation.