Case Study
Read the Boyd case study (attached). Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and a well-supported rationale. Do not use the question-and-answer format. Instead, use an essay format with headings for this assignment.
- Which of the business plan frameworks would be the most beneficial for this new venture? Why do you believe that framework is the best choice? Support your answer with research.
- Apply connections between business models and innovative thinking by suggesting a different revenue model for this organization. Interpret the connections between the described business model and your suggested revenue model to align with the selected business plan framework.
- What evidence did you notice in Boyd Cohen’s planning that was innovative regarding the business model and creation of this venture?
- IoMob is in its beginning. What do you think the venture’s future holds, and what factors will contribute to the new venture’s growth? What traditional business strategies and innovative business strategies would promote growth?
- Analyze how a potential failure for this venture could increase the start-up team’s innovation skills.
- What do you perceive to be the most significant risk for IoMob? Recommend two actions that will mitigate this risk.
- Describe a viable business model and business strategy for IoMob.
Your case study should be at least five pages in length. References should include your eTextbook and a minimum of three additional credible sources. One source must be from the CSU Online Library. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.

