CDG 318 week 4 disscusion 2 writing for the ear

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Conduct an Internet search for a news broadcast and insert the URL to the broadcast in this forum. After reading the information in Chapter 11, assess whether or not your broadcast was effective based on the elements that are successful for video and audio copy.

  • Identify the news broadcast that you found on the Internet including the URL (active link).
  • Assess whether or not your broadcast was effective based on the elements that are successful for video and audio copy.

1 Use simple, declarative sentences. Broadcast news is quick and factual, so sentences should be composed accordingly. Follow thesecond example here, not the first.

2.Use active voice. Broadcast is an active medium, so your copy must move along crisply. The second sentence here is preferable forbroadcast

3.Attribution should precede a quote. While in print, it’s perfectly appropriate to include attribution after the quote, broadcast requiresearlier identification. Follow the second sentence here.

4. Round off numbers and statistics. People watching or listening will get confused if numbers are too complicated, so it’s perfectly allright to round off for broadcast purposes. Follow the second sentence here, not the first.