Company analysis of Ford Pick 3 strategies Ford could pursue to increase revenue, business and finance homework help
Comprehensive,
Company Analysis:
·
Ford
Motor
TheFord Motor Company(commonly referred to simply asFord) is an American
multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit.
It was founded by HenryFordand incorporated on June 16, 1903. Lot
has been written about this company and many publications are available widely.
There are many directions one can go with this company in this case
analysis. There is no single case
write-up as the previous four that could do justice the Ford as a whole. Therefore, you will need to do your own
research on Ford. I would start at its
home website, where investor information can be obtained. I would then expand to Internet searches,
YouTube documentaries, etc.
For the comprehensive company analysis, students will start
with the “Ford Motor” case. This
case will require students to follow closely to the same method as individual
cases, but a much more wholistic and rigorous analysis is expected. The minimum standards for this paper listed
below. Please use Times New Roman, 12-point font.
One example of a format the paper can follow is below,
which contains the bare minimum information required.
After the introduction of the problem the company is facing,
you need to discuss each subsequent section with the problem in mind. For instance, in the Strategy section you can give
possible solutions to the problem(s) facing the company. Then you should, discuss financial
performance, and how your idea will affect financial performance. Explain what you base it on (maybe
benchmarking, or shifting customer demand, etc.).
You may include however many charts, graphs, tables, etc. you
wish. However, all of these need to be
referenced in the text and cited (unless you created them).
COVER SHEET (1 page)
–
Includes information such as your name,
instructor, class, date, etc.
EXECUTIVE SUMMARY (1 page)
– Should
be written from the perspective of a manager delivering this analysis to the
CEO of Ford Motor.
TABLE OF CONTENTS
INTRODUCTION
–
Brief overview (history and background) of the
company. Who are the customers/users of
the company’s services/products?
ISSUE STATEMENT
What specific problem is the company facing? Is the problem well known? Has it been previously addressed? [Your
report will be highlighting this issue with critical analysis].
STRATEGIC DIRECTION (NOTE: Not every subheading needs to be
addressed—these are possible topics for inclusion in your analysis. Use your own discretion in selecting topics
to create a robust review of this company.)
–
Company’s vision, mission, business and
marketing strategy
o
Does the company use cost leadership? Differentiation? Focus?
o
Does it tend to use strategic leadership? Tactical?
–
Company’s business plan, operational plan,
leading indicators, and financial considerations for success
–
What are the core competencies?
–
Discuss any patterns, such as cyclical or season
sales.
–
SWOT/TOWS matrix analyses.
o
This should include an analysis of major
competitors
o
Discuss the barriers to entry
–
Where do products/services fall within the
BCG? Discuss this.
–
What level of diversification is present within
the company? What does this mean?
–
If the company is global, how does its
international strategy differ from its domestic?
–
How does the company rate its goals in terms of
importance and how does this affect its strategy?
–
SUMMARY OF OPERATIONAL PERFORMANCE
–
Financial Overview
–
Include ALL relevant financial and accounting information. This includes any
charts and graphs such as time series analysis of revenues/costs, per share
value, etc. (Be sure to properly label all charts/tables/graphs.)
–
Possible discussion topics include an analysis
of the company’s:
o
Profitability
o
Cash flow
o
Financial strength
o
Asset utilization
–
Comparison to industry values/major competitor
–
Use of Primary Resources
TECHNOLOGY
–
Discuss the level of technology used in the
company and what role it plays?
–
Is technology crucial to the success of the
company?
ETHICS
–
Does the company employ the use of ethics in any
of its decisions or products?
LIMITATIONS
–
List any limitations the company has or appears
to have. You have some latitude to give your thoughts here.
CONCLUSION (1-3 pages)
–
From all that you have gathered, written, and
studied, what do you recommend the company do?
Should the company change anything?
Should it stop producing a good (downsize)? Should it consider a merger or strategic
alliance, etc.?
BIBLIOGRAPHY
–
List complete citation of all sources used and
cited.
APPENDICES
This list is not all-inclusive. You may add additional relevant
material. This project will be time
intensive. Therefore, I recommend beginning it sooner than later. Those who wait to begin this a week before the
due date will be hardly pressed to turn in a quality research paper. There is no minimum number of pages, nor
maximum. Again, quality and thoroughness
are crucial. Do NOT simply add unneeded
material to “beef up” the number of pages.
