Compare-and-contrast-B2B-and-B2C

Compare and contrast complexity of business-to-business buying process and business- to- customer buying process. How and where are the major points of differences between the two markets in their purchase intentions? Can a firm market its products to both the industrial and consumer markets with one strategy? Are there sufficient differences between markets for different products and strategies to be developed? ( please write as much as possible, least 400 words)