Consumer versus Industrial ServicesThere are many challenges Marketing Managers face when marketing

Consumer versus Industrial ServicesThere are many challenges Marketing Managers face when marketing services. This discussionwill focus on areas such as intangibility and how managers can make their services moretangible.Question 1: Pick two services companies one consumer company and one business-to-business(industrial) manufacturer. What can a company in each of these industries do to make its services more tangible to customers? Explain in a few paragraphsQuestion 2 A soda company wants to market their product in several lesser developedcountries in Africa. What ethical considerations do you think they need to address andwhy? Explain in a few paragraphs