Costco Wholesale Internal Analysis
I did my papers but my professor asked me to rewrite with his feedback and correct carefully answer. He needs his student to do on Strategic, not listing. His feedback on my papers “
“I. Your thinking about assets needs to be more strategic. It is true that CostCo assets include cash and property, plant and equipment. But you are doing a STRATEGY analysis. That is, you are thinking about actions in pursuit of superior performance. To create a list of assets appropriate for a strategy analysis, you need to tell WHAT KIND of property CostCo owns.(Intangible asset)
II. You hardly discuss strategically important intangible assets. You say CostCo strategy includes “improving their techniquest of merchandising to increase customers.” But does CostCo have excellent techniques of merchandising NOW that are important intangible assets?
III. You do not answer Question 3. “Apply the VRIO framework means you SEPARATELY analyze whether CostCo’s resources are 1) Valuable? 2) Rare? 3) costly to Imitate,?and 4) CostCo is Organized to take advantage of them. You do not do this. (Note also that there is an error in discussion of wine – if CostCo is the leading seller of wine, it must be selling MUCH MORE than half a million dollars worth of wine.
IV. I agree that a key part of CostCo’s competitive advantage is low and consistent pricing. If you had done a more strategic discussion of resources and VRIO in the earlier parts of the paper, you would be able to write a very good discussion of WHY CostCo is able to deliver low and consistent pricing here.
The discussion of new core competences in IT is helpful, but it would be better if you had mentioned CostCo’s IT assets earlier in the paper.
V. I don’t understand the layout of the SWOT table. Re-do SWOT.
VI. Thank you for a generally well formatted Works Cited list, and for properly citing information in the paper. On the list: Please in the future put the works in alphabetical order. Also, the Kline citation was omitted from the list.
I have to ask you to rewrite this paper. In the rewrite, please think about what resources are strategically important and include them in the list of assets(Intangible, and tangible asset: not listing, have to explain more detail). This should include intangible assets such as ability to merchandise.
Please redo the VRIO analysis, looking separately at whether the assets you decide are strategic are 1) Valuable 2) Rare, 3) costly to Imitate, 4) CostCo is Organized to benefit from them.”
I give you my papers file “Costco Wholesale” below and lecture for this chapter to use for this papers too. Please read carefully lecture and my papers. Find some good resources to help rewrite this paper. Follow requirement of my professor in his feedback above. Rewrite carefully. Thank you.
