Creating a Strategic Internal Communication Plan

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Use the company or organization you selected for the Week 5 social media policy assignment.

Design
a comprehensive Internal Communication Plan for this same organization
based on what you have learned from course content and other research.

Create a business proposal for an Internal Communication Plan of approximately 750 words including the following:

  • Explanation
    of why an Internal Communication Plan is needed (You may wish to assume
    that an internal communication audit has been completed.)
  • The overall strategy
  • The implementation process
  • Ongoing support and alignment
  • Organizational goals
  • Roles of key players
  • Communication flow
  • Necessary resources
  • Evaluation measures

Key indicators of mastery:

  • Application of course material about Internal Communication Plans
    • Why are they needed?
    • How are Internal Communication Plans different (in purpose and audience) than an external communication strategy?
    • What role would a communication audit play in the development of the plan?
  • Properly identifies the Who, What, When, Where, How, and Why elements of an internal communication plan
  • Anticipates necessary resources (both physical ones such as money and manpower, but also leadership support as a “resource”)
  • Provides a framework for how to assess its effectiveness