Customer service feedback
How can a company capture customer feedback without
alienating customers in the process? Are there situations in which you as a
customer are more likely to provide feedback? If customers are more likely to
provide feedback when they have unpleasant experiences, what can marketers do
to minimize the potential bias or skew that can result? What are the risks of
knowingly excluding a group from a specific campaign or message? How can these
risks be mitigated?