dan dash has decided to incorporate his retailing business on

Dan also plans to transfer his shares of Grape Expectations, a publicly-traded company, to Dash Inc. He purchased the shares of Grape Expectations two years ago for $60,000. He plans to transfer them to Dash Inc. for $50,000, the estimated fair market value.
Required:
Prepare a memo for Dan outlining the tax implications of his plans and provide detailed recommendations as to how he can accomplish his goals in a more tax effective manner.