ddha 8130 presentation of marketing plans

A marketing plan sets the stage for how you will introduce a new or existing health program, initiative, or health care service offered by your agency or organization. However, how do you actually “market” the proposed program, initiative, or service?

Not surprisingly, advertising is a form of marketing for various products and services. In order to advertise effectively, certain marketing products, such as brochures, posters, or television commercials, are used to communicate to target audiences. Like most businesses and organizations, the health care industry also relies on the marketing of certain health programs or health care services to remain competitive in the delivery of effective health care. What types of marketing products do you anticipate seeing in the practice of health care administration?

Post your marketing product, along with a brief explanation. Be sure to provide a brief background of your marketing product, including the rationale, purpose, and the component of your marketing plan that your marketing product represents.