Decision Making in the Simulation

/in /by

APA Format

At Least 3 References

At Least 350 Words

Company Name: CHESTER

Project Manger of LOW END – CEDAR


Assignment Objectives:

Demonstrate collaborative, analytical and communication skills

Demonstrate the integration and utilization of key concepts and knowledge from prior courses to solve the selected problem

Select and apply the analytical tools associated with operational decision-making and optimization

Assignment Description:

Write 500 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.

Reflecting on your learning in the MBA program, section 4.2 of the CapSim Team Member Guide, and Pettus, Chapters 5 and 6, identify and explain the value of a marketing strategy that could lead to market dominance for your product and/or company. What decisions are you considering in Practice Round 1 to maximize your market share? Discuss your approach in terms of the marketing mix variables.

Include in your assessment:

  • Your approach to each of the marketing mix variables (product (R&D), price, place, and promotion)
  • Approach to growth in terms of market penetration, development and product development as discussed by Pettus in Chapter 6.
  • How your strategy can be achieved through CapSim decisions.

Capsim Log :

USER NAME :22830631

PASSWORD: CTUstudent


Attached: Previous Assignment, Chapter Reading Material Ch. 5 & 6, Section 4.2 CapSim Team Member Guide