?Depending on the product’s characteristics, various models are followed for product… 1 answer below »

Presentation and Marking Scheme 1. The report should be based on the material studied in module elements dealing with marketing management. 2. It should be 3,000 words +10%, excluding appendices. The word count for the assignment should appear on the front page. 3. This assignment should reflect a balance between: a. theoretical understanding, evidenced by research from a range of academic journal sources – minimum 6. b. practical application of theory, evidenced by the development of generic management recommendations. 4. Assessment Criteria Marks will be allocated as follows: • Structure and Presentation (15%): Correct use of referencing, bibliography. Structure and quality of written expression • Use of Appropriate Literature (30%): Evidence of research within the academic literature. Reference to 6 academic papers is a minimum requirement. • Practical Application (25%): Evidence of ability to apply key concepts to a practical management application. Use of evidence in support of the generic recommendations. • Level of critical analysis (30%): Evidence of engagement with the academic literature. Flow and coherence of the theoretical argument, culminating in logical conclusions and effective recommendations.
Depending on the product’s characteristics, various models are followed for product sustainability which is considered to generate defensive as well as solid market positioning. Defensible market positioning is constructed from the factor of target market positioning. It is the unique factor which maintains the viability although there is competitive subsequent market entry. The current study highlights on the present contemporary scenario of defensible market positioning strategy. Reasonable price, better quality, few critical features of the product for any company may become the defensible market positioning factor for any business organisation to dominate the market in a consistent manner.