Describe the product or service, including its main characteristics, homework help

PART 1:

Select a product or service for this assignment in which you believe your
organization should invest capital resources to develop for sale in a global
environment.

Create a Microsoft® Word analysis
of no more than 1,400 words that includes the following:

  • Describe the product or service,
    including its main characteristics.
  • Why do you believe this product is
    worthwhile?
  • A profile of your audience/s. Why are
    these audience/s important? How different would you approach each
    audience?
  • Explain how you would establish
    credibility.

Explain why you selected the channel.

Select the appropriate channel for delivering
your message based on context, audience, and purpose.

Format your assignment consistent with APA
guidelines

PART 2:

Scenario: In part 1 , you selected a product or
service that you believe your organization should invest capital resources to
develop the product or service for sale. To speed up the new product
investment, you decide to write a memo proposing and advocating for the launch
of a new product or service to the company president.

Create a memo proposal using the AIDA model in a
Microsoft® Word in a minimum of 1,400 words. You will add
an introduction and conclusion, and your paper will include the following
components:

  • Convince your audience to invest
    capital resources to develop the product or service you intend to sell and
    explain your rationale. Persuasive Message Using AIDA model.
  • Gain credibility (for yourself and
    your request) and make your readers believe that helping your
    product/service will indeed benefit the company. Close with a request for
    some specific action, and make that course of action as easy to follow as
    possible to maximize the chances of a positive response.
  • Include secondary research to
    support your argument, related to your product and/or service.

    • Explain what you will do in case the
      selected product or service does not initially sell as much as expected.
    • Indicate potential digital channels
      for marketing your product or service.
    • Consider cross-cultural and
      multinational implications.

Format consistent with APA guidelines.