Details of Assessment Tasks Learning task 1: Format Essay Style Report Length 1,500 words…

Details of
Assessment Tasks

Learning
task 1:
Format Essay Style Report
Length 1,500 words (References not
include)
Topic Case study analysis (Beyond Tokyo: Disney’s
Expansion in Asia)

Students
should answer the set of 4 questions that appear at the end of the case study
which can be found starting on page 254 of the textbook. Students are expected
to do a short introduction of the case
study at the start of their report, in
body answer the questions 1, 2 & 3. Two or three key recommendations for Disney’s cover in question 4.
Also need table of
content.
The criteria for the assessment task are:
·
full understanding of the case
·
linking the case material to the conceptual and
analytical models in the literature
·
substantive and well written argument to support
any recommendations/conclusions

Criteria

Guidelines

Marks available

1. Identify a full understanding of the case

Students
need to give a brief summary of the key issues and management problems within
the case

20%

2. Answering the specific
questions at the end of the relevant case study

In
this section students should use the conceptual and analytical models to
answer the specific questions in the case

50%

3. Recommendations

Based
on your answers in points one and two make sensible recommendations

30%