Devry SBE420 Week 5 Quiz Latest 2016 Jan. 1. Question : (TCO 8) Projecting financial statements via

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Devry SBE420 Week 5 Quiz Latest 2016 Jan.

1. Question : (TCO 8) Projecting financial statements via the budgeting
process helps the small business owner to:

track and monitor current expenses.

measure liquidity of the firm.

transform business goals into reality.

calculate his or her return on the amount
invested in the company.

Question 2. Question
: (TCO 8) The first step in
managing cash more effectively is:

understanding the company’s cash flow cycle.

having an adequate cash reserve for emergency
expenditures.
speeding up payment of accounts receivable.

rapid payment of accounts payable.

Question 3. Question
: (TCO 9) The focus of the small
company’s marketing plan is:

the customer.

its product or service.

an evaluation of key competitors.

attracting capital.

Question 4. Question
: (TCO 9) The primary goal of
marketing research is to:

determine how to allocate distribution
resources.

help management choose the appropriate
promotional tool.

discover potential competitors.

reduce the risks that the company will become
competitively obsolete.

Question 5. Question
: (TCO 9) Tami is developing an
advertising strategy for her small business. The first step in this process is
to:

determine how much she can spend.

identify her target audience.

choose an advertising agency to assist her.

determine the primary purpose of the
advertising.

Question 6. Question
: (TCO 9) Other cost-saving
suggestions for advertising expenditures include:

repeat ads that have been successful.

use of identical ads in different media.

hire independent copywriters, graphic
designers, photographers, and other media specialists.
All of the above

Question 7. Question
: (TCO 9) What types of products
are best suited for selling on the Web?

High volume, low margin, and commodity

High volume and low margin

High volume and high margin

Commodity

Question 8. Question
: (TCO 9) The key to promoting a
website is networking, building relationships with other companies, customers,
trade associations, ________, and other websites during your company’s
customers’ visit.

shopping cart

e-mail access

online directories

All of the above

Question 9. Question
: (TCO 7) When receiving
investment money from friends and relatives, entrepreneurs should:

use a clear verbal contract to ensure no
misunderstandings.
discuss all details of the investment up
front.

not
borrow more than 30% of the necessary capital from them.
only borrow from close friends and relatives
who won’t cause them trouble.

Question 10. Question
: (TCO 7) ________ is/are an
asset-based financing technique.

Inventory financing

Floor planning

Discounted installment contracts

Installment lending