Digital Analytics and Predictive Analyses

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Write a 700 word paper in which you evaluate how digital analytics data can be used together with predictive analyses to plan customer response and acquisition through the customer life cycle.

Summarize your findings and conclusions from your team’s Week 4 paper, describing how data and analytics addresses the market growth issue and research question.

Research and analyze the marketing and business value of the following two topics in the unified customer life-cycle:

  • Real-time relevant content and advertising, and wearable computers
  • Data-interactive shopper and customer experience

Assess privacy, ethical issues, and rules specific to the digital data that your team will use to address your market growth issue.

Attached is our week 4 assignment