Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses

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Task 1

Write a paper of 1,500 words that responds to the following:

  • Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:
    • Engage their existing customers
    • Attract new customers
    • Listen to employee and customer feedback
    • Respond to crises
  • Provide current examples.
  • Apply
    Kirton’s adaptation-innovation theory to discuss how a newer
    entrepreneurial venture might differ from a more mature, intrapreneurial
    venture in its approach to social media.

Part 2 Tasks

According to Byers, Kist, and Sutton’s article titled
“Characteristics of the Entrepreneur: Social Creatures, Not Solo
Heroes,” entrepreneurs are inherently social people (1997). This article
explains why entrepreneurs are highly social by nature. In an article
titled “Who’s Most Likely to go it Alone?,” Alessandra Bianchi offers a
set of characteristics that predispose people toward entrepreneurship
(1993). These characteristics, for example, come from life experiences
such as being the child of an entrepreneur, being fired from multiple
jobs, or being either an immigrant or the child of an immigrant.

With these readings in mind, complete the following in 1,300 words:

  • Profile the founder of a well-known company, and focus on that person’s social characteristics.
  • Include
    references to the characteristics found in the Bianchi article, and
    align the characteristics with the founder’s personality.


References

Bianchi, A. (1993). Who’s most likely to go it alone? Inc. Magazine. Retrieved from http://www.inc.com/magazine/19930501/3537.html

Byers, T., Kist, H.,
& Sutton, R. I. (1997, October 27). Characteristics of the
entrepreneur: Social creatures, not solo heroes. The Handbook of Technology Management, Retrieved from http://www.stanford.edu/class/e140/e140a/content/C…