Discussion 7 + one question from the test
please follow the instructions and could you answer the question in five hour from now because I have to post it but take your time in discussion 7
question/An organization’s product mix includes all of the products that the organization sells. If this is so, then can an organization “stretch itself too thin” by offering potentially too many things to too many current and potential consumers? Also support your answer with an example.
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discussion 7
Episode 101: What is Market Segmentation?
Duration: (15:47)
User: mattalanis – Added: 3/31/13
YouTube URL: http://www.youtube.com/watch?v=pCLQkgcjMjY
After watching the video, discuss how you might segment the Bowie student body.and respond to Two o f your peers’
Student1 / Market segmentation is the process of dividing a larger market into smaller groups based on shared characteristics. Segmentation can apply in every sector and not only in the market. Bowie State University student body uses psychographic segmentation. Psychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers.
The student body at Bowie State University can be segmented according to personal traits and values. The first segment is the President and the Vice president who are elected by the plurality vote among the undergraduate students body. Moreover, another segment is The Executive Member at Large elected by the plurality vote during the SGA election. The next section in which the student body is segmented in the Solicitor General who is elected by the vote of the student body. The next section is the Mr. and Miss Bowie State University voted by the undergraduate student body. Another section segmented is the Student Activities Coordinator.
Demographic segmentation. Demographic segmentation include age, race, religion, gender, family size, ethnicity, income, and education. In Bowie State, students have different ages, we have both male and female students classified as gender, students have different religions, and some are Christians while others are Muslims and so on. Additionally, we have both whites and blacks at Bowie State University classified as race.
Geographical segmentation. The market can be divided by geographical areas such as city, county, state, region, country, or international region. This also applies to Bowie State student body. We have local and international students within the school. Also, we have students coming from different states, regions and cities within the school.
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Student 2/The video provides relevant information regarding Market Segmentation, and it also explicitly define the term. Market Segmentation is define by the video as dividing a larger market into smaller groups based on shared characteristics. It further explain the different types of segmentation involves such as Demographic, Geographic, Psychographic and Behavioral segmentation.
As an institution, the Bowie State University students can be segmented into the various sections as mentioned above. Bowie State University students demographic segmentation can be categorized as undergraduate vs graduate students. We can also segment the students by gender, male as to female and possibly also transgenders if any. Still under demographic we can segment the student body by ethnicity, that is Hispanic Americans, African Americans and Asian Americans. Demographically we can also segment Bowie students by education, this is where we can categorized students by faculties and area of studies, and also level of entries, for example, sophomore, freshman, junior and senior. Regardless of demographics, all students are interest in the same fundamental product, “education”. Another way to segment Bowie State students is geographically, here we consider location, region and zip code. Students can be segmented geographically into online students and on campus students and also residential students and commuting students. With psychographic segmentation students are categorized by interest, lifestyle and attitude. Under this category we can segment the student into six different groups namely: Aspiring Academics (achieving), Coming Age (transitioning), Career Accelerators (advancing), Career Starter (thinking practically), Industry Switcher (changing career) and Academic Wanderers (seeking degree). And finally another way we can segment Bowie state students is by age of the following cohorts: twins, teens, millennial (Gen Y, born after 1980), generation X (born between 1965-1980), war generation, and great depression generation.
By segmenting students at Bowie State University, this will allow the college to do a better job recruiting students and shepherding them towards success after graduation.
