discussion 9
Managing Marketing Channels and Supply Chains
Duration: (15:01)
User: JSpfFcFkCOLdkLoOiJBeLA – Added: 12/28/14
Listen to what another author says about marketing channels and supply chains.
What other types of firms might be part of the supply chain? Explain your answer.
Instructions: respond to Two of your peers’ post
NOTE: The video refers to “Chapter 15.” That is a reference to an older text. The topics of marketing channels and supply chains are actually addressed in Chapter 13 of the 11th edition of our text.
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STUDENT 1/The video was very informative and helped me better understand the supply chain in a better way. A marketing channel is people in a firm involved in making a product for good use. What is a supply chain? A supply chain is a system where different organizations come together to have a finished product. There are also different types of functions performed. Functions such as transactional, logistical, and faciliating function. And also different types of channels such as a direct channel and the indirect channels. The indirect channels has retailers, wholesalers that go to retailers, and then agents who go to wholesalers then to the retailers. Organizations that might be part of supply chain are big organizaitions like Pepsi they have many different ways on how they sell their products. Also, there are different types of channels such as electronic, direct, and multichannel. These different types of channels helps the company advertise their product well and get it out to people. Electronic is used on the internet and makes it easier for the buyers. This video made it very clear explaining what the marketing channel does and how it is very useful for companies. And also made it more clear how the companies get the cusomers to buy their products.
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Student 2/The video goes into detail about the different parts of a marketing channel and a supply chain. A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. A supply chain is the sequence of processes involved in the production and distribution of a commodity. THese process help raise the customer value score by making sure the distribution of a company product or service is efficiently reaching the consumers.
Other types of firms that might be in a supply chain is a candy store more, more specifically “Its Sugar” candy store. Though they do not produce their product in house they have a detailed distribution and supply chain. First at the factory they must produce or create the product. This can be a multiple of different factories because of the many different products they have.Then after it is packaged and sealed it goes to the warehouse for storage. The productis then purchased by ‘Its Sugar” then distributed to its smaller store. Once those products arrive it is placed on the shelves for consumers to purchase. Any excess products is then placed in store at the “Its Sugar” store until shelves need to be restocked.
