discussion board generic strategies

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Discussion Board-Generic Strategies

In business strategy, there are four basic or generic strategies that a company can pursue to compete in their industry. The four generic strategies are: Broad Cost Leadership, Focused Cost Leadership, Broad Differentiation, and Focused Differentiation.

The selection of the most effective Strategy for a company is a result of analyzing and understanding the competitive nature of the industry, knowing the company’s competitors and their Strategy, and the company’s resources and capabilities.

If several companies have the same Strategy in an industry, then the profitability of those firms could be lowered.The best approach is to have a strategy that is different than your competitors.

Select one of the four companies: IKEA, Caterpillar, McDonald’s, or Dyson.

  • Identify what industry your selected company competes in (e.g., general retailing, construction equipment, home construction, etc.)
  • Identify 2 or 3 of the company’s major competitors in that industry.
  • Identify what your selected company’s generic Strategy is and explain why. What evidence is there that supports your conclusion?
  • Identify what resources and capabilities your company has to pursue its generic Strategy successfully.
  • What are the strategies of the other competitors? Are they the same or different? What evidence is there to support your position?
  • Do their competitor’s strategies help or hurt the profitability of your selected company?Explain how.

    Post the above information as your INITIAL POST for Week 14 Discussion Board.

COMMENT on the posts of a minimum of three (3) student’s posts who have the same company on what additional information you may have learned from their posts about the company and the industry the company competes in.

COMMENT on the Post of two (2) students who have a different company on what you learned about that company or industry that you found of interest as it relates to strategies.

FINAL POST should include any additional information or insights that you gained from other students about your company, and how you might change your initial Analysis of your company or the industry your company competitors.