Discussion Question: Sustainable Competitve Advantage – due 11/30/13 by 12noon

Assignment 1: Discussion Question

Sustainable competitive advantage is the “holy grail” of corporate strategy, but it is elusive.

Using all you have learned to date about Harley-Davidson, analyze whether or not Harley-Davidson has a source of sustainable competitive advantage . Defend your answer using examples from your readings, the annual report, and other sources.

Submit your response to the Discussion Area by Saturday, November 30, 2013 .