English Question
The ideas here are based on the following book –Made to Stick: Why Some Ideas Survive and Others Die Hardcover – January 2, 2007, by Chip Heath and Dan Heath.
“The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances.”
You might want to buy the book at some point (purely optional for this class). It is an interesting read and I think you will find it useful.
For this class, we will take a quick look at the ideas in the book through a 1-hour video (one of the authors talking about the book — see separate link for this video) and a Wikipedia page that will have the main points of the book in writing.
- The Wikipedia page with a very brief overview of the book, including the core idea can be found at the following website:
WEBSITE with “Made to Stick” — Wikipedia :
- The book’s outline follows the acronym “SUCCES” (with the last s omitted). Each letter refers to a characteristic that can help make an idea “sticky”:View the one hour YouTube video of one of the authors talking about the book. (see separate link)
- Simple – find the core of any idea
- Unexpected – grab people’s attention by surprising them
- Concrete – make sure an idea can be grasped and remembered later
- Credible – give an idea believability
- Emotional – help people see the importance of an idea
- Stories – empower people to use an idea through narrative
- .
- The assignment:
- Type up at 1/2 to a 1-page review of the most useful thoughts from the wiki site & youtube video plus
- Type up a one-paragraph review by you about what you thought — the good and the bad