Essay about External Analysis

Hello , I need you help my essay in Business class.

My team will write about Southwest Airlines Company .I need you to write about my part which is second one(b): Intensity of rivalry among established firms. Please focus to four factors have a major impact on the intensity of rivalry among established company within an industry : industry competitive structure, demand conditions, cost condition, and the height of exit barriers in the industry. ( you can read textbook with docx file included) . Please write 2 pages , no separate space , font size 12 .

You need to search sources on internet, please give citation also.

Let me know if you have any question

Thanks.