Explain the target market, Marketing assignment help

/in /by

Positioning Presentation

Using the
same company you chose for your Week 2 assignment (Coca Cola ), choose a
product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map. 

Prepare
a perceptual map for your chosen product/brand and using a minimum of
seven competitors, rank each product/brand on the two variables based on
how they are positioned in the consumers’ minds. 

Explain
why you placed each competitor on its particular spot on the map, and
how you might strengthen your chosen product/brand’s position in the
minds of the target market. 

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

  • Develop a Summary slide.
  • Explain
    the target market (be specific and address all four segmentation
    variables – demographic, geographic, psychographic and behavioral).
  • Identify a Perceptual map.
  • Explain the Map placement.
  • Identify your references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment

100 % ORIGINAL

0 PLAGIARISM

NO MORE LATE THAN SUNDAY 15 AT 11 AM IN THE MORNING