Final Project: Develop an E- Commerce Plan for AMAZON Objective: The objective of the Develop an…

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Final Project:  Develop an E- Commerce Plan for AMAZON

Objective:  The objective of the Develop an E-Commerce Plan is to develop an e-commerce plan for an existing business utilizing the information you have learned in this course.

o MINIMUM 3 REFERENCES required in APA format

Requirements:

• Strategy

o DESCRIPTION OF AMAZON –

 BACKGROUND/ HISTORY OF YOUR COMPANY

 PRODUCT(S) DESCRIPTION – Type of products sold

 LOCATIONS – Geographic locations, Corporate headquarters

 EMPLOYEE INFO – # of Employees

 ADDITIONAL MISCELLANEOUS & RELEVANT STRATEGIC INFORMATION

• Operating Structure – Wholesaler, manufacturer, Retailer

• Corporate Structure – Corporation, Partnership, Sole Proprietorship

o MISSION STATEMENT OF AMAZON –

 Create your own mission statement – should be 1 sentence to 1 short paragraph.

o E-COMMERCE STRATEGIC GOALS

 Explain your major STRATEGIC GOALS related to E-Commerce

o SWOT ANALYSIS (Strengths, Weaknesses, Opportunities, Threats)

 Create a table that includes:

• STRENGTHS – Internal Advantages/ Things you can control

• WEAKNESSES – Internal Disadvantages / Things you can control

• OPPORTUNITIES – External, Environmental factors that can be opportunities

• THREATS – External, Environmental factors that are considered threats

o COMPETITIVE ANALYSIS

 Create a table that describe 3 of your online COMPETITORS including:

• Their Products (Goods/Services)

• Links to their website

• Their Strengths

• Their Weaknesses

o COMPETITIVE ADVANTAGE

 Describe YOUR COMPETITIVE ADVANTAGE AS AN E-Commerce business in your field/industry.

• Finance/Accounting

o CHOOSE YOUR PAYMENT SYSTEMS

 List and describe the PAYMENT SYSTEMS YOU ACCEPT (in addition to credit cards)

 Find WEBSITES of several additional companies that can assist you with your payment systems

• Provide links to websites of these companies

• Provide a brief description of these companies and why/how you may use their help.

o CREATE AN E-LOYALTY PROGRAM

 Create a NEW online CUSTOMER INCENTIVE/REWARDS PROGRAM.  Provide details about your program including how it works, who is eligible, benefits to customers, cost to company, etc.

• Public Policy

o PRIVACY POLICY

 Describe your PRIVACY POLICY posted on your website

o SECURITY PLAN

 Describe the MAJOR SECURITY E-COMMERCE ISSUES that you face.

 Describe your E-COMMERCE SECURITY PLAN including information about your:

• Virus protection software and Firewalls

• SSL/SET – security for payment processing

• Operations

o OPERATIONS

 Describe your ORDER FULFILLMENT E-COMMERCE PLAN including:

• Inventory Management, Shipping/Delivery, Payment Processing, and Customer Support

• Returns – Create or provide your RETURNS POLICY (listed on your website for your customers)

• Marketing

o MARKETING STRATEGY

TARGET AUDIENCE

• Define your online TARGET AUDIENCE including demographics and behavioral aspects

4 P’S OF YOUR E-BUSINESS (as they relate to your website)

 PRODUCT – Describe the product(s) you sell including:  Features, Capabilities, Quality level, Accessories, Packaging, Branding.  You can include an image or video, if you like.

 PRICE – Describe your E-commerce Pricing Objectives, Discounts, etc.

 PLACE – Describe your traditional and online locations (where customer can get your product)

 PROMOTION – Describe your promotion strategy including:  Salespeople, Advertising, Public Relations,  social media etc.

SEARCH ENGINES & KEYWORDS/METATAGS

 Create KEYWORDS (meta tags) that your target audience would use if looking for your website using a search engine.