Global Cosmetic Market Giants Case Analysis

Case Analysis: Cosmetics Giants: Answer questions: 7-10, 7-11, 7-12, 7-13

7-10. How do women’s preferences for cosmetics and beauty care vary from country to country?

7-11. Assess Estée Lauder’s strategy for China. Does it make sense to focus on premium brands, or should the company launch a mass-market brand?

7-12. What is the best positioning strategy for Shiseido as the company expands in Asia? High touch? High tech? Both?

7-13. Do you think L’Oréal will succeed in changing the buying habits of Brazilian women?

– at least 400 words in total

References

Keegan, Warren J.; Green, Mark C.. Global Marketing (Page 242). Pearson Education. Kindle Edition.