going global project

With these basic market research skills,you, as a marketing agency,will construct aPowerPoint presentation for the medium-sized American business, based in Prince WilliamCounty, VA.

PowerPoint presentationGoing Global no more than 15 content slides (excluding titled end slides)

a.You will choose only one category of consumer product to export to 1 country(i.e. toothpaste, pet food)

b. Choose 1 country (not Canada or Mexico)to export your product

c.You will write a preliminary promotion plan to include:

i.SWOT of exporting (Ch 2)

ii.Identify Product Life Cycle placement(Ch 11)

iii.Marketing Channel Used f or Consumer Products(direct,retailer,wholesaler, broker/agent)( Ch 13)

iv.Promotional Plan (Ch 16and 17)

TEMPLATE AND RUBRIC ARE ATTACHED