Healthcare-Communication-Using-media-to-advocate-and-influence

Assignment:

The Session Long Project entails you going through the process of influencing policymakers. Review the Oklahoma Rehabilitation Council Advocacy Toolbox. Read the “Writing to government officials or lobbyists” and the “Opposing a Proposal” and the “Supporting a Proposal” sample letters. Additionally, read “Changing public opinion” for this assignment.

  1. Using the same topic from SLP 1, identify the level you wish to write to (local, state, or national).
  2. For this SLP assignment, choose whether you will be writing on “opposing a proposal” or “supporting a proposal.”
  3. Choose three key elements from “Changing public opinion” page and discuss how these elements relate to influencing policymakers (one paragraph).
  4. Discuss the role of collaboration in health communication and advocacy.
  5. Write a one-page letter, that encompasses the information from the above 3 bullets (on “opposing a proposal” or “supporting a proposal

Expectations:

Note: The first two pages must address above items 1-4. The third page is a one-page letter on “opposing a proposal” or “supporting a proposal” and encompasses the information from your required readings.

Length: 3 pages, 4 required reading cited sources!

Required Reading

Barry, M. (2017). How to prepare a marketing communication budget. Retrieved from http://smallbusiness.chron.com/prepare-marketing-c…

Contra Costa Health Services. (2016). Preventing chronic disease: Launching a media campaign. The Community Wellness & Prevention Program. Retrieved on August 1, 2016 from http://cchealth.org/groups/chronic_disease/guide/m…

Fisher, C. (2015). Ways to reach a target audience. Retrieved on August 1, 2016 from http://smallbusiness.chron.com/ways-reach-target-a…

National Commission for Health Education Credentialing, Inc. (NCHEC). (2017). Areas of responsibility for health education specialist 2015. Retrieved from https://www.nchec.org/assets/2251/hespa_competenci…

Oklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolbox

Oklahoma Rehabilitation Council. (2016). Writing to government officials or lobbyists. Retrieved from https://orc.okstate.edu/content/writing-government…

Optify. (2014). How to build a social media campaign. Retrieved on Retrieved on August 1, 2016 from http://www.slideshare.net/ArtilleryMarketing/how-t…

Schwartz, N. E. (2014). How to design an effective marketing and communications budget [Case Study]. Retrieved on August 1, 2016 from http://gettingattention.org/articles/195/planning-…

Society for Public Health Education (SOPHE). (2017). Health education specialist. Retrieved from http://www.sophe.org/careers/health-education-prof…

Unite For Sight. (2015). Health communication strategies. Retrieved on August 1, 2016 from http://www.uniteforsight.org/health-communication-…

Yerian, N. (2013). 5 ways to reach your target market online. Retrieved on August 1, 2016 from http://www.adherecreative.com/blog/bid/145373/5- Ways-to-Reach-Your-Target-Market-Online