help with creating a plan executive market summary

https://assets.seesaw.me/us-2/3/8/c/6/d/2/38c6d25d…

I attached a link with the assignment my teacher wants us do. My market and company is Suga Mama cookies. I specialize in chocolate chip cookies. I will also upload an example of what my professor did. Please feel free to ask anything in regards to the plan.