How do i evaluate the five key externalfactorseconomic, legal,technological,social and culture?

External Environment, value proposition and ethics

Assume the role of salesperson for a fictional consumer products company calles Upland Company. Upland sells products in the business-to-business (B2B) market to mass -merchandise stores and large independent stores. Upland sells a variety of health and benefits aids through supermarkets, drugstores, mass-merchandise stores like target and Walmart, and similar retail environments. Example products include shampoo, hairspray, deodorant, skin lotions.

The sales force follows a relationship approach to selling and calls on headquarters buying offices for retail chains and independent stores. Competition in this industry is fierce and salespeople must find ways to add value just beyond just prices. Additionally, much of the income earned by Upland’s salespeople come from the percentage accomplishment annual goals. The five salespeople are eager to understand the potential impact of the external factors on next year’s business.

1) Review: Chapter 1 Role Play and appendix:Additional information on role plays in the textbook for additional information about Upland and its District personnel.

2) review Chapter 3: Role play characters involved, setting the stage, Chloe’s role and Lenny’s role.

Instructions:

1). Evaluate the key issues within the five external environment factors( economic, legal, technological, social, cultural and are likely to affect the firm and its customers.

2).Recommend ways to communicate value to the buyer.

3). Develop a strong value proposition to share with buyer.

4). Formulate a response to how Lenny that firmly states Chloe’s unwillingness to behave unethically and at the same time keeps the reasons for not doing what he ask on a professional (not personal

5). Use at least 3 quality resources in this assignment. 4 pages, reference sheet and cover page.