I need one page discussion based on this summery and problem analysis . Thanks Executive Summary Uni

I need one page discussion based on this summery and problem analysis . Thanks Executive Summary Unilever Canada is a consumer packaged goods company with more than 48 billion curos in net sales in 2014. While its personal care market contributed 27.6% share of its revenue it has begun to undergo extreme competition in this market, which is threatening to reduce its market share. The threat of new entrants along with the threat of substitutes in the personal care market is males between the ages of 15 and 25. In an effort to analyze its target market the company began to segment the market in an attempt to identify which consumer group would be a good fit for its products and have sufficient disposable income to increase sales and possibly cross sell to them. Its current line of deodorants and antiperspirants, body wash, shampoo and conditioner and hair products had always performed admirably A study was conducted in the early 2000's in order to find the appropriate target market for a new ad campaign. In an effort to segment the market roughly 100 males between 15 and 50 years of age were studied. The results identified 6 core profiles. The global branding team decided to target what they termed to be the” Insecure Novice”. The thought was that they would easily be influenced to purchase company products since their goal was to be more attractive to women. The team believed that this segmented group would be a good fit to target for their personal care product line. The company would position itself by capitalizing on the consumer studies, which showed women were more attracted to men who had their own personal style. S was no longer seen as the lynch pin selling point in this market. masculine approach the Unilever team had to keep in mind that the allocation of assets was key. The team's budget for this The data had shown that the target market should change to men aged 20-30. The segmented market allowed for individuals with higher disposable income and would be more attracted to the personal care products offered by the company. In order to position the company to align with the target market the company should reflect the qualities women found attractive in men. An example would be a commercial or billboard showing an man in and woman in the targeted age group together and the