i need to finish my part of the project

you need to use the document that I gave you to finish my part.

which are

Case Studies (Zhenghao)

Positive Examples(Zhenghao)

FINAL CONSUMER BEHAVIOR PAPER OUTLINE

Intro

How misleading advertising has shown up
- Effective? Not effective?
What is misleading advertising?
- More than just blatant lying
- Stretching the truth
- Making bigger claims from smaller facts
Focus on the consumer behavior aspect
- What causes consumers to fall for misleading advertising (introduce these ideas which will be further explained later on in the paper)
  - Lack of knowledge
  - Trust in companies (through branding, brand loyalty)
  - Social influences (does this company appear to align with their goals? May be more ready to support them, or the opposite effect)

Case Studies (Zhenghao)

Consumer Behavior

What causes consumers to be influenced by misleading advertising?
- Schemas
- Brand loyalty
- Lack of knowledge/low effort processing (low effort processing â†’ people more likely to believe in misleading information)

Environmental claims by businesses

Current culture around environment and sustainability
- Respectable
- Incentive to support businesses devoted to environmental sustainability
How it can help them market their brand
Information processing by consumers
Branding/brand loyalty etc.

Greenwashing (Sophia)

How companies are misleading customers by making false/exaggerated environmental claims related to their company
Ethics
How are companies allowed to make these false claims? What protects them?
How false claims can cause more trouble than positive claims can do good
- Loss of credibility
- Legal trouble

Positive Examples(Zhenghao)

Conclusion

Summarize ideas
Overall takeaway (relating to misleading advertising in general and specifically environmental-related marketing)