In 2011, McDonaldâ??s was setting new sales recordsdespite a global economic slowdown and declining

In 2011, McDonald’s was setting new sales recordsdespite a global economic slowdown and declining consumer confidence in theUSA. McDonald’s performance in the marketplace made it the top performingcompany in the stock market. The company’s success was a result of itswell-conceived and executed Plan-to-Win strategy that focused on “being better,not just bigger.†Why do you think McDonald’s could not keep its competitive advantageover time through implementing the same strategy?